Zumbar Coffee & Tea
The Bean Journal #13
The Bean Journal #13
Where: Zumbar Coffee & Tea, 111 Chesterfield Dr #115, Cardiff, CA 92007
Open: Mon-Fri 7:00 AM - 1:00 PM, Sat-Sun 7:00 AM - 5:00 PM
What: Individual French Press Ethiopia Jibacho Washed
Roast: Medium
Tasting notes: Peach, tangerine, hibiscus
Price: $3.75
What I’m listening to: Al Green, “Love & Happiness”
It takes about four minutes to make a French press cup of coffee. Five, if you include the grinding and weighing of the beans, the pressing of the, umm, press, and the pouring of the coffee into the mug. While I wait for my coffee, I wander the cozy Cardiff coffee shop Zumbar Coffee & Tea.
The barista and I chat about the book I have with me to read—People of the Whale. I read the simple chalkboard menu on the wall. I wander over to look at the framed coffee flavor tasting wheel. I step outside to look out over railroad tracks and the San Elijo campground at the ocean in the distance. A monster ship heading southwest is illuminated on the horizon.

I step back inside when I hear my French press order called out. I collect my mug from the dark-stained wood-fronted counter and find a spot on the ledge next to the three steps leading down from the sidewalk into the cafe. It's a great spot for petting dogs and people-watching. Why is that guy carrying a giant potted ficus?
Josh Taves is the Founder of Dialed Coffee Services, a coffee equipment maintenance, repair, and equipment sales business in Western Michigan. He joined Coffee People to chat about stress testing his business and not taking coffee too seriously.
Alex Pyne is the President of the Blue Bottle Independent Union (BBIU) representing the employees of some Blue Bottle Coffee locations. In this episode of Coffee People, we chat about his draw to organizing, what a union does for its members, and his version of the best cup of coffee.
Jing Lin shares her path into entrepreneurship and coffee shop ownership with Coffee People. We discuss how her career climb in the film industry wasn't getting her to the more engaged, creative mountaintop she strived to stand on, and how the Covid-19 pandemic jumpstarted her foray into business.
Will Reif shares his path into enrepreneurship with Coffee People. We discuss how some post collegiate exploration led him home to Wausau to launch Roastar, a coffee packaging and manufacturing company.