What I Learned From Bill Kennedy
Advice culled from an hour long conversation with Bill Kennedy, San Franciscan Roaster Co.
Advice culled from an hour long conversation with Bill Kennedy, San Franciscan Roaster Co.
The following bits and pieces of advice and wisdom for entrepreneurs, coffee people, and, frankly, everyone were culled from Bill’s guest appearance on the R!WC Coffee People podcast. These (mostly) paraphrased statements appear below in the order that you’ll encounter them during the podcast. Out now!

Timing is important. “Time after time, things happened just at the right time for us.”
Repetitive action can be a type of therapy—for example, coffee roasting.
Make sure you believe in what you’re doing, have grit, perseverance, and endurance. You have to believe.
Seek council when things are tough.
Money isn’t always the solution. Sometimes not having the money forces you to find a smarter solution.
Surround yourself with a great team and build a cohesive team as you grow. That will help during the hard times.
Joy at work translates into quality. It is an American ideal to have pride in craftsmanship.
“You either get it done, or you get it done.” I can only hear this in Wilford Brimley’s voice. Relayed from an employee’s uncle, if I recall correctly.
We visit with the guests of CoffeeFest NYC as part of the Roastar coffee packaging booth in March 2026. This episode features Megan Kanzler, Founder of Olive Ridley Studios, a branding and creative agency for small-businesses.
We visit with the guests of CoffeeFest NYC as part of the Roastar coffee packaging booth in March 2026. Featuring John Wilt, Brianna Stefano, and Miguel Flores Burgos.
We visit with the guests of CoffeeFest NYC as part of the Roastar coffee packaging booth in March 2026.
Check out our World of Coffee free coffee giveaway collaboration with Roastar Coffee Packaging, featuring Coffee Santa