Nick Spilger & Stephen Vick, Siip
Nick Spilger and Stephen Vick joined Coffee People podcast for a chat across three continents about Siip, their coffee preference matching app.
Role(s): Nick - CEO/Founder, Stephen - Head Of Coffee
Location: Wherever apps are used.
Find Online: https://www.siip.coffee/
What they drink:
Nick: Filter coffee
Stephen: Filter or Pourover
Full video posted below, or watch and/or listen to Coffee People on:
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I've always wondered why there wasn't an Untappd app for coffee—a way to easily catalog the coffees one has tried, rate, and share those that we enjoy, those that we don't. A place where you could search for a particular type of coffee, a style, and perhaps find a local business that carried it. Some have existed (and exist), but none have captured the industry zeitgeist quite like that beer app.
Watch the full podcast on YouTube.
I've also been on the other side. As the general manager of a craft beer venue, I've entered the beers we were tapping, shared them with our fans, and seen how insatiable they were to try new, new, forever new. It created opportunity, and also the challenge of meeting the demand of the consumer.
This week's podcast guests, Nick and Stephen, have entered the fray with Siip, a data-driven app that takes the concept even further by creating a taste-matching profile for the users and cataloging added supply chain stops like region and farm that don't enamor drinkers of craft beer in the same way.*
FAQ: How is the app different from the Siip subscription?+
With the app, you choose the coffee and Siip tells you how well it fits. With the subscription, Siip chooses for you and sends two bags a month, matched to the same taste profile.
The app is free and works worldwide. The subscription ships in the United States. • From https://www.siip.coffee/
The app is free, but should the user choose, they can purchase coffees or join a tailored subscription that adapts as the user continues to rate and rank coffees. How it works on the creators' side, I can't say. I assume a lot of machine learning and AI data analysis. As an app user, you can choose to use it as a tool and/or as a service. As a coffee drinker, you'll have to decide how you want to experience choosing the coffees you brew.
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*Outside of fresh hop season, I've never wondered where the hops in my beer were grown or who picked them off the vine, and I doubt many others have either. I believe coffee people, in general, do care, despite some of the stats Nick shared during our chat for the podcast.
My relationship with Untappd is convoluted. As a customer, it was a valuable tool for engaging with customers, sharing what products we had that made our menu unique (or not), and I could also see what was popular with consumers. Its popularity also made it a challenge to keep up with customer demand for the newest, trendiest, or even rare beers that may or may not have been available to source or weren't reasonable within the scope of our business.
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