Crossings Coffee Corner
The intersection of coffee, community, and creation.
The intersection of coffee, community, and creation.
Topic: Why do you love coffee?
Coffee Smarter Expert: Alden Hozouri, Crossings Coffee Roasters
Connect: www.crossings.coffee • @crossingscoffee

Alden Hozouri is the founder and head roaster of Crossings Coffee Roasters based in Encinitas, CA. He’s also been a repeat guest on Coffee Smarter and someone I consider a friend. We regularly meet up for coffee, where I inevitably learn something new about coffee.
You see, Alden is a coffee nerd. I say that with the highest of compliments. I don’t know that I’ve ever asked him a random coffee question, and he didn’t have some sort of answer to my query. Often that answer takes us down a rabbit hole that I never knew existed.
I’ve always thought, If I could just harness Alden’s passion for coffee knowledge and package it in bite-size portions, I might understand it better. It takes me a little while to really understand coffee science. I need to let it sink in and then return to it time and time again.
I approached Alden with an idea. What if we had short conversations, say 10 minutes long, to cover the basics of a topic? Then I could marinate on that topic and decide if I wanted to pursue it further without tumbling like Alice and without preparing myself for the inevitable overload.
I introduce you to the Crossings Coffee Corner. Every month, Alden and I will chat about a coffee topic of his choosing. He’s already sent me a list that includes: home espresso machines, roasted coffee defects, and acidity vs. bitterness. I’ll transcribe our chats to be posted here. The first of which will drop in early June.
We’ll explore the winding depths of Alden’s nerdy coffee brain together. Before we got started, I wanted to get him on the record about why he cares so much about coffee.
Alden explains why coffee is important to him as the intersection between his passion for coffee science and creating community.
Listen to this short clip, featuring Alden Hozouri.
Online! Click to shop CrossingsCoffee.com
San Diego-area vendors including:
Plus Six One mobile cafe
Wayfarer Bread
Cafe La Terre
Mesa Rim Climbing Gyms

Alden first appeared on the Roast! West Coast coffee podcast—now called Coffee People—in November of 2021.
Roast! West CoastRyan Woldt
A huge, on-going thank you to this show’s industry partners. Click these links!
Roastar • Zumbar Coffee & Tea • First Light Coffee Whiskey • Steady State Roasting • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Coffee Roasters • Hacea Coffee Source • Crossings Coffee • Acento Coffee Roasters • San Franciscan Coffee Roasters
Roast! West Coast is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Josh Taves is the Founder of Dialed Coffee Services, a coffee equipment maintenance, repair, and equipment sales business in Western Michigan. He joined Coffee People to chat about stress testing his business and not taking coffee too seriously.
Alex Pyne is the President of the Blue Bottle Independent Union (BBIU) representing the employees of some Blue Bottle Coffee locations. In this episode of Coffee People, we chat about his draw to organizing, what a union does for its members, and his version of the best cup of coffee.
Jing Lin shares her path into entrepreneurship and coffee shop ownership with Coffee People. We discuss how her career climb in the film industry wasn't getting her to the more engaged, creative mountaintop she strived to stand on, and how the Covid-19 pandemic jumpstarted her foray into business.
Will Reif shares his path into enrepreneurship with Coffee People. We discuss how some post collegiate exploration led him home to Wausau to launch Roastar, a coffee packaging and manufacturing company.