Coffee Tour: Week 3
Going Home.

REFLECTIONS FROM A COFFEE TOUR
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Day 11: My last stop in Southern Wisconsin is Hodge Podge, a coffee and cocktail bar in Verona, WI. We loaded the dog in the trailer and rode our bikes for a latte and a coffee on their patio. They serve latte flights, which I haven't seen elsewhere. I mentioned to the barista that making the flights must be a pain in the backside, but I'm assured it is no trouble because they are on draft. What will they think of next?
As for coffee, I try their single-origin tart Pom Ethiopia (bright & fruity) and their Cream City medium roast blend (fruity & chocolate) from Stone Creek Roasters. Both are better than I expected—that's on me for being a judgy coffee drinker.
Day 12: My first coffee stop in my hometown of Wausau, WI, is with the Coffee People podcast's presenting sponsor Roastar. Three notes:
- It is a complete coincidence that the show's sponsor is from my hometown. I met the Roastar team in Los Angeles!
- Their printing and packaging operation is really big. If you need it printed or packaged, they can probably do it.
- Nick Schmitt owes me a good cup of coffee!

I spent several adult years working in commercial real estate in Wausau. Besides being a good job, it kind of set me down this path of pursuing entrepreneurial stories. I was able to see all the cool things being built, created, sold, and more in a mid-sized town. That experience made me wonder, What else is going on out there?

Day 12-Part 2: Vino Latte on Wausau's west side is much bigger than anticipated. They have a full coffee and food menu, several batch brew offers, and dispense your own wine machines. They also sell wine, coffee, and spirits for retail. I drank a batch brewed Ethiopian Yirgacheffe.
Check that. I first brought my coffee to the patio to enjoy a blue sky morning, pulled out my laptop to make some coffee notes, and promptly knocked my coffee mug over. I had not upgraded my coffee to "bottomless" at the register, but the barista kindly offered me a refill. Thanks again for the hospitality.
Day 12-Part 3: The Pickle Jar Grinds & Finds is one of the newest coffee shops in Wausau and is my third coffee stop of the day. They are a bit out of the way, but their outdoor patio and the fact that they serve Rusty Dog Coffee coffee make it worth the trip. I got to chat with one of the owners, who said that the location called out to them. They thought they'd only open a retail shop, but adding coffee helped them create a more well-rounded stop for an underserved corner of the community.

Day 13: Most days, when I'm home, I drink coffee with my dad. We're both pretty good talkers and as long as we don't veer onto certain topics….Today is a good coffee-together day.
In the afternoon, my wife and I met two of our favorite people (plus their significant others who were new to us but seemed really nice) at Tucknee Coffee Company. Tucknee has a reputation for being hip and perhaps a little crunchy. I really want to like this place. I've been a half dozen times, and it looks like a place that could be my regular spot—craft coffee, upcycled furniture, quirky decor that borders on a burgeoning hoarding problem—but I always have one weird thing happen here whenever we visit. I'm chalking it up to ghosts.
I had a cappuccino—my first of the trip. It was fine, but the milk-to-espresso ratio seemed way off. I almost couldn't taste the coffee.
Day 14: I tried to take my wife to The Pickle Jar, but it is closed due to construction work! Then I try to take her to The Ugly Mug, which used to be downtown but has closed permanently!
We give up and head to a nearby brewery for a beer instead.
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R!WC INDUSTRY PARTNERS
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Roastar • Zumbar Coffee & Tea • First Light Coffee Whiskey • Steady State Roasting • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Coffee Roasters • Hacea Coffee Source • Crossings Coffee • Acento Coffee Roasters • Sivitz Roasting Machines
