Free Coffee Tour: June 2025

WHO:

Me. I’m Ryan Woldt, the host of the Coffee People podcast. I’m taking the show on the road. What better way to spend my free time than having a cup of coffee with you?

WHAT:

Buying a cup of coffee for people at local roasters and cafe’s along the road from SoCal to Portland. I’m taking our marketing budget and hitting the road to buy coffee for humans.

WHY:

My IRL efforts have always proven to be better for spreading the word about our effort to share coffee stories. Instead of spending the budget on social media or search engine ads, I thought this would be a lot more fun.

Online marketing has its place, but frankly, it feels like playing the slot machines at the airport in Las Vegas. You put the money in, lights flash, and then you walk away without being entirely sure what just happened. Did it work? Did we have fun? Did anyone else see us do it?

The Free Coffee Tour is our effort to connect directly with our audience and do what we love to do—share the stories of coffee people. We’ll be recording new episodes of the Coffee People podcast at each stop and buying coffee for the customers supporting their local coffee shops and roasters.