Coffee People: Ben Wilde, Pacifica Renew & Chinatown Coffee Roasters
Treating people well will lead you to more good people.
Coffee People: Ben Wilde, Pacifica Renew & Chinatown Coffee Roasters
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S9:E6
Guest: Ben Wilde
Role: Founder/Importer/Roaster: Pacifica Renew Green Coffee Importers, Chinatown Coffee Roasters, Quichapa Coffee
Based: Los Angeles, CA & Cedar City, UT
Online: www.pacificarenew.com • www.chinatowncoffeeroasters.com • www.quichapacoffee.com
What they order: Hold onto mugs. It’s a lot. He drinks a pourover, espresso, double ristretto, and/or cortado—stirred, not shaken or swirled. While he was describing his cortado preferences Ben pulled a stirring spoon out of his front shirt pocket. Don’t forget the decaf or half-caf’s late in the day.
A lot is going on in Ben Wilde’s life. He has two coffee roasters and a green coffee importing business to run. He’s splitting time between states. He has a family that he spends a lot of time with traveling, working, and generally living life. In the new pod, we cover a lot of it, often at full speed ahead. Some paraphrased thoughts from Ben and about Ben that I noted while we talked:
- You can find good people if you treat people well.
- Sometimes in business, you just got to go get it. It might be as easy as asking.
- It doesn’t need to be perfect (the coffee), but you do need to be honest with your audience about your skill level. Ben and Kina reached a point in their roasting exploration where they wanted others to give it a try.
- Sometimes the best thing you can do is let the coffee speak for itself.
- Quichapa Coffee is named after a lake (dry) near Cedar City, UT. The word comes from the Ute language used by the Southern Paiute. The translation of the name isn’t as positive as one would think. You’ll need to listen to the pod to find out more.
NOT FROM THE SHOW
- The Wilde collection of coffee businesses was also featured on Daily Coffee News online in June. Read the article here.
- Happy Birthday, Ben!
HOLIDAY GUESS THE BEANS CONTEST AT R!WC INDUSTRY PARTNERS
We dropped guess the beans in the jar kits at a few great R!WC partners this week. Stop by the coffee purveyors listed below for a chance to win $50 in coffee gift cards, fresh roasted coffee, and merch!
Winners announced 12/15/2023 right here on the R!WC website and on our @roastwestcoast social medias.
*Write clearly. If we can’t read your email, how will we let you know when you win?
Find Contest Jars at:
- Camp Coffee Company, 101 N Cleveland St, Oceanside, CA 92054
- Steady State Coffee Roasting, 2562 State St suite g, Carlsbad, CA 92008
- Zumbar Coffee & Tea, 10920 Roselle St, San Diego, CA 92121
- Acento Coffee Roasters, 5334 Banks St, San Diego, CA 92110
A huge, on-going thank you to all of this show’s industry partners. Click these links!
Roastar • Zumbar Coffee & Tea • First Light Coffee Whiskey • Steady State Roasting • Mostra Coffee • Coffee Cycle • Camp Coffee Company • Ignite Coffee Company • Ascend Coffee Roasters • Marea Coffee • Cape Horn Coffee Roasters • Hacea Coffee Source • Crossings Coffee • Acento Coffee Roasters • Sivitz Roasting Machines
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