A Coffee People Pop-in: Craft 42 Roasters

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Guest: Aaron & Taylor Moore
Company: Craft 42 Roasters
Role: Founders • Based: Kelowna, B.C. (Canada!)
Online: https://craft42roasters.ca/ • @craft42roasters
Fav Holiday Movie: Not Die Hard.

Up in Kelowna, British Colombia you’ll find a community that has responded to what they’re putting down at the Craft 42 tasting room. They’re responding to more than merely a cup of coffee. A visit to the Craft 42 tasting room and spending time with Aaron and Taylor not only offers an excellent coffee experience but enables their guests to create their own experience at home.

Taylor’s craft coffee engagement has gone from appreciator to obsessive, to the point that she is catching up to aaron down the rabbit hole. and their customers span the gamut as well. From first time coffee appreciators to those who embrace their inner coffee nerd with open arms.

“You went on a tangent, and I respect that.”
• Aaron Moore

KEY TAKEAWAYS FROM THE PODCAST

You can choose your own adventure when it comes to the guided tastings. Have a pourover or an espresso, or get wild by trying one coffee three different ways.
Coffee Tasting Experiences at C42
They try to meet their guests where they are making it fun for casual coffee drinkers and hardcore coffee nerds alike. The latter being the trajectory Taylor is headed along.
Where they once were a bit more conservative in bringing in new coffee options. The floodgates are open. There are ten roasted coffees available to order on their website now. I really appreciate that Craft 42 offers 70 gram (g) tasting bags along with 250 and 500g bags. It gives me the option to create a sampler pack of my own choosing.
BUY CRAFT 42 COFFEES
We disagree on Die Hard being a Christmas movie. Die Hard is not just a Christmas movie. It is the quintessential Christmas movie. All John McClane wants for Christmas is to reconnect with his family, and he’s willing to go through a bad batch of terrorists to do it. Even 20th Century Studios agrees…